Instagram is a social networking platform that is well known for their constant efforts to make it fun for the users. Time and again, the app has outdone itself by launching new features that captivate and engage all the users. The latest DM Me feature is an excellent way for the social media influencers and brands to interact with everyone. The companies are using it to popularize themselves and cut down on what could be an expensive interactive session specially organized for this purpose. Influencers are also benefiting from it since they have a chance to lay down a direction of conversation with their audience. You can ask questions, suggestions, ideas or talk about some issue with everybody by indicating your willingness to converse. You can use this to grow and popularize your brand better. Here is how:
Advertise Events
Instagram has been continuously used to either host contests on the platform itself or promote events on the platform. It is imperative to create a buzz about the upcoming event to ensure that it is a success. You can use the DM Me I sticker to allow people to get more information on the event. The more DMs you get, the more interest will build up in the people. These queries and messages may also help you track down any disparity in the information or lack thereof on your end. It can also be helpful to gauge the demographic of people who are more excited or invested in the event.
Personalize the Product with a Suggestion
You may have a wide range of products and their variants, but you cannot treat them equally. Use the DM Me feature and invite the people to tell you their requirements and interests that affect their choice. Use that and suggest a specific product or variant from your brand that fits their needs perfectly. Studies show that if the brands recommend some product, the audience is highly likely to buy it. The people feel valued and unique by this. For example, if you own a publication house, ask people to DM their favourite genre and suggest them the best book you have to offer in that genre. You can also use this opportunity to promote the underrated books.
Give Your Brand a Human Touch
People are no longer interested in dealing with companies with an aloof attitude. Do not use your Instagram handle as a brochure. Instead, treat it as a place where you can speak to people without the franchise stores being the middlemen in between. Use the DM Me feature to encourage the people to talk to you in the private chat. You can also use it to introduce some higher management executives to the people directly. Put a face to your brand and cultivate customer loyalty.
Collect Feedback
You cannot be a successful brand if your customers are dissatisfied. No matter how good your products may be, but if you do not address the grievances that your customers have, it will not be their preferred brand for a long time. Companies use a lot of feedback cards, email surveys and paid callers to collect relevant information. But all of that is either not reported or misreported. To solve this issue, use the DM Me feature to let people directly tell you what your brand lacks. It will ensure a much transparent chain of conversation and a better knowledge of the perspective of the buyers.
Using the Instagram’s DM Me sticker in your stories encourages the viewers to get in touch with you. This will help boost engagement.
Mia Watson is an avid technical blogger, a magazine contributor, a publisher of guides at Blogs Book, and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world. Read My Blog