You need a solid PPC strategy to make your ad campaigns work. Ad campaigns can increase revenue, drive traffic, and boost your brand recognition if executed right. To create a successful PPC campaign, you need various keyword tools to search and organize your relevant keywords.
But one of the significant factors that need your attention is competitor analysis. It’s not easy to search relevant keywords for your PPC campaign, but competitive research can make this job a lot easier for you.
In this article, we will mention how and what to analyze in your competitor’s PPC ad strategies to reach your goal:
Analyze their organic and PPC strategies
SEO and PPC are one of the most successful combinations to increase brand awareness and boost sales. SEO drives organic search, and PPC drives targeted audiences. Your competitor’s SEO and PPC strategy will give you a fair idea about what tactics you should use. Compare your competitor’s organic and paid keywords and analyze if your competitor is paying for keywords that you already rank well. You can check which keywords they are using and what they are doing to organize them and make your PPC strategies accordingly.
Estimate the cost of driving PPC campaigns in your region
While creating your PPC strategy, make sure you have a clear vision about your targeted locations. The cost of PPC campaigns can differ according to different regions. If you target multiple locations in one country, then make sure you pay close attention to your competitor’s local PPC strategy. If you are running local ad campaigns, you can use multiple tools to evaluate the average CPC in your region. Once you have a good idea about how much your PPC campaign will cost you, distribute your budget accordingly. You can also discover keywords with high search volume in the region you want to run your PPC campaign for higher returns.
Analyze your competitor’s keywords
Keyword research is a never-ending process. No matter how much research you do, there is always a possibility that you can miss high ranking keywords. Analyzing your competitor’s keywords strategy will help you with new ideas and new keywords. You can also check if you have missed bidding on specific keywords that your competitors are using. There are various tools available that can compare your niche’s keyword to those of your closest competitors. Analyze both organic and paid keywords and craft a successful, cost-efficient keyword strategy.
Analyze the seasonality
A strategic approach is extremely critical to create a successful PPC strategy. While doing competitive research, make sure you check what keywords are used more frequently during certain months to get a better idea on seasonality. Pay close attention to the keyword fluctuations that can impact your PPC strategy. By doing so, you can make your PPC strategy ahead of time. You can also analyze the pitfalls of your rivals and avoid those mistakes while crafting your PPC strategy.
Redesign your ads
Sometimes, all you need is a boost of creativity to generate creative ideas. You can borrow some ideas from your competitors to create a stunning ad copy. Analyze how your competitors are structuring their ad copy and also take inputs from the audience’s response. Analyze what is working for your competitor and try to create your PPC strategy around it.
Go for a multi-device strategy
Before crafting your PPC strategy, check and analyze which keywords are being searched on desktop and mobile phones. It will give you a clear idea of what keywords you should use for your desktop campaigns and mobile campaigns.
Conclusion
PPC campaigns are beneficial in targeting your visitors. Your PPC strategy’s success depends on multiple factors. However, your competitor’s approach will give you a clear idea about what needs your attention and avoid mistakes.
Mia Watson is an avid technical blogger, a magazine contributor, a publisher of guides at Blogs Book, and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world. Visit My Site, ratingli.com
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