Creating unique and appealing content demands great efforts and patience. But even after putting on sweats and tears, even great content can go unnoticed. There is a lot of work that has to be done once you are done with publishing your content. Instead of relying on search engines and subscribers, you need to establish syndication connections and plan for targeted promotion to make sure your content gets noticed. In this article, we will mention some major things you should do after publishing your content.
SEO/Keyword Integration
Writing great content is important to attract readership, but stuffing relevant keywords can create a double-fold impact on your content. Keyword research can make a significant impact on your search engine rankings and help you in driving more traffic. To find relevant keywords, go through your content, and pick out the main topics you have covered in the post. Now, search those topics on Google Adwords free keyword suggestion tool. You will get insights on the most popular search terms related to your content, and the variations involved with them. Make sure you use the most popular and relevant keywords in your titles, content, meta description, and tags to boost up your ranking.
Syndication
RSS Feed is one of the most understated mechanisms that most content creators overlook. RSS stands for Really Simple Syndication, and it enables the content creators to spread their content to different places, including social media. When your RSS feed URL is integrated with your social media accounts, it automatically initiates a push to your content on social media platforms. RSS feed can expand your reach significantly and saves you a lot of time. RSS feed setup is a one-time process and does not require continuous touch-ups. You have to establish it once, and you are good to go.
Shorten your Post’s URL
If you share the link of your posts on various social media sites, then this step is a must for you. To shorten the URL of your post, copy and paste the URL on any URL shortening services, majorly that offer analytics. Once you shorten the link, copy and paste the link on your social media posts. Now, you can check the analytics like click stats, geographic data, and more.
Status Updates
Putting your blog post along with the shortened link is a great start to attract organic traffic to your post, but it is not enough to attract clicks. Every social media site works differently respective to their algorithms. To attract more clicks, modify your status and headline according to the social media platform. Another important factor in attracting more traffic is to send multiple updates on different days at different times.
Content Teasers On Other sites
Don’t limit your content to specific social media accounts. Spread your content on multiple social networking sites and online forums to attract more traffic. Most of the online communities allow self-promotion as long as you are adding value to the audience. Make sure you add an attractive headline and include some thoughtful commentary with your shortened URL.
Social Bookmarking
Social bookmarking has always been a great strategy to get traffic, backlinks, and exposure. With social bookmarking, you can get a significant amount of traffic via reference clicks and give your content more exposure.
Comment on Similar Posts
Commenting on different blogs with similar topics can significantly enhance the readership, generate traffic and backlinks. Add a valuable comment and genuinely give your viewpoint. It can significantly improve the readership of your blog.
Email Signature
An email signature is a powerful technique to expand the reach of your post. Just add a headline of your latest blog post in your email signature, and you will end up getting a lot of organic traffic.
Conclusion
These are the steps that can help you increase the reach of your post in a significant way. Some activities, like shortened links and analytics, can drive immediate results.
Mia Watson is an avid technical blogger, a magazine contributor, a publisher of guides at Blogs Book, and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world. Visit My Site, address-zone.com
Source: Writing a New Blog Post
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